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29 Steps to Running an Effective Facebook Page [Checklist]
I have written 140 (make that 141) blog posts on these pages about Facebook marketing. Everything you need to help you run a successful Facebook Page is right here. Listen to me talk about the Top 16...
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The 4 Reasons Your Facebook Advertising Fails [Infographic]
I’ve had the conversation multiple times. A client tells me, “I tried Facebook ads, but it didn’t work.” After asking a few follow-up questions, it quickly becomes clear what happened. The Facebook ads...
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Facebook Page Post Ads Best Practices Guide
Facebook has released a Page Post Ad Best Practices Guide, a nine-page PDF document to help marketers maximize their Facebook advertising results. Here are a few highlights: Checklist I’m always a...
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7 Tips to Mastering Facebook Marketing
I know it’s tough to keep up with me. A new blog entry every day. I give you everything you need to rock your Facebook marketing, but it’s not easy pulling everything together into one cohesive...
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Facebook Tip: How to Use an Effective Call to Action
You may already know that I’m a big fan of ShortStack to build Facebook tabs for my Page and the Pages of clients (read my ShortStack review here). But you may not know that ShortStack also writes a...
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How Much Does Facebook Advertising Cost?
I find many marketers don’t get involved in Facebook advertising because they aren’t clear on the benefits, the process or the costs. I’ve written dozens of blog posts about the benefits and process...
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Facebook Advertising: 6 Ways to Split Test Like a Pro [Infographic]
One of the biggest reasons that brands fail in their Facebook advertising efforts is that they do not split test. They create one ad or two ads or three ads… They don’t find success and they label it a...
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A Personal Look Back: 7 Lessons Learned on Facebook [Part 2]
This is part of a series of posts that I will be writing every Thursday during the month of August about my continuing journey to start a profitable online business (read Part 1 here). It will include...
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5 Ways to Annoy Your Facebook Fans [Infographic]
Here’s the problem: For years, no one knew how to effectively leverage a Facebook presence. But now, everyone and their moms know the generic secret sauce: Post lots of photos; Ask questions; Use a...
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How to Leverage Facebook Groups
I will freely admit it: I’ve been completely oblivious to the utility of Facebook groups. Of course, I’m talking about the new groups, not the old ones. The old Facebook groups were business pages...
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14 Benefits of a Facebook Business Page Over a Personal Profile
Facebook has made it clear that it will be taking more aggressive steps to remove misclassified personal profiles used for business purposes. As a result, millions of business owners who are...
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9 Questions You Must Answer About Your Facebook Marketing
You ooze desperation. It’s a bad look. Today, I received a message on my Facebook Page that went like this… Hello found you on IYL ladder please pop over and check us out too [link to Page] What the...
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The 5 Myths of Facebook Promoted Posts [Guest Post]
You may also like... The Ultimate Facebook Marketer's Checklist for 20135 Step Facebook Marketing Action PlanFive Ways Facebook is Improving for Brands That You Probably MissedIf Facebook Blows Up...
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15 Facebook Marketing Resources That Will Make You Smarter
People often ask me, How do you stay on top of all of the Facebook changes?? Well, it ain’t easy. I don’t have any super-secret contacts within Facebook. I don’t have any contacts within Facebook at...
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6 Steps to Facebook Marketing Awesomeness
I have reviewed a couple dozen Facebook Pages during the past month, and I find that my recommendations stick to a common theme. I thought it would be helpful to share my thought process with you in a...
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11 Factors That Drive a Facebook Content Plan That Works
Before you get started on Facebook, you need a plan. Far too often, I see brands aimlessly posting on their Page with no clear purpose or direction. The approach is often self-serving. Hollow....
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If Facebook Blows Up Tomorrow: 3 Investments Your Business Must Make
I’m a big Facebook guy. I’ve been using it for business purposes for over five years. How to build your business with the help of Facebook is the focus of my content. I know how incredibly valuable it...
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Five Ways Facebook is Improving for Brands That You Probably Missed
Plenty has been said recently about how Facebook is becoming an increasingly difficult place for brands to do business. This is disputable, but it’s a reputation that is dogging Facebook. Meanwhile,...
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5 Step Facebook Marketing Action Plan
I’ve struggled with this post. One that I know that is necessary, but one that I want to handle delicately. Friday was an emotional day. I’m not going to refer to what happened on that day because I...
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The Ultimate Facebook Marketer’s Checklist for 2013
You may also like... 5 Step Facebook Marketing Action PlanFive Ways Facebook is Improving for Brands That You Probably MissedIf Facebook Blows Up Tomorrow: 3 Investments Your Business Must Make11...
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